Matsuyama City: Mayor Katsuhito Noshi

In Matsuyama City, we cherish our citizens’ point of view and their local experience, and we are developing sustainable town planning to promote feelings of "regional attachment" and "pride" in our own city, so that as many people as possible can smile and feel happiness.

Our city was selected as an "Eco Model City" from the Japanese government in March 2013, and we are working on promoting solar energy, waste reduction and water savings by making full use of Matsuyama’s climate which has an average annual sunshine time exceeding 2,000 hours with mild temperate rainfall, and regional characteristics, including strong social civic power, which greatly exceeds the national average.

In addition, we are deepening exchanges through environmental conferences and environmental education with Freiburg, Germany, which is known as the "Environmental Capital" among developed countries, and we will celebrate 30 years of our sister city alliance in 2018.

We will continue to realize a sustainable society in cooperation with the members of ICLEI-affiliated local governments both inside and outside the country.

Overview of Matsuyama City

Population: Approx. 510,000 (As of 2018)
Area: 429.4km²

Matsuyama City is located in the Matsuyama plain in the central part of Ehime prefecture. The Shikoku Mountains with West Japan's highest peak, Ishizuruyama, are watching the waves of the Seto Inland Sea in the west. The mountains, the sea, and the islands are beautiful; the climate is mild and calm.

Matsuyama Castle and Dogo Hot Spring, which is said to be the oldest in Japan, are the main sources of tourism. The business industry is thriving as one of the Shikoku region’s central cities and the prefecture’s capital city. Our primary industries include machinery, textiles and chemical production.

Citizens and tourists are able to walk around the compact city center, and there is a tram system, which only 17 cities in Japan have. In addition, Matsuyama has a rich literary sprit. Many literary legends come from the city including Shiki Masaoka, and the famous Japanese novel Botcchan by Soseki Natsume took place in our city. Also our strong sense of hospitality is rooted in our connection to the Shikoku Pilgrimage.

Environmental initiatives

In the "Matsuyama Sunshine Project" which made use of the region’s long sunshine hours and infrequent rain, we are promoting the introduction of renewable energy centered on sunlight. The cumulative number of subsidies and the cumulative output of the solar power facilities in Matsuyama are the highest among all major cities in Japan (as of the end of FY2016).

Also, citizens in Matsuyama have high awareness of recycling and waste separation. The level of emissions per citizen has been the lowest among cities with a population of over 500,000 people for nine consecutive years (10 years total).

Currently, we are running a program to "create", "save up" and "wisely use" energy, aiming to establish environmentally friendly urban development while continuing to increase citizens’ environmental awareness of smart cities.

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