ICLEI developed a detailed and agile dissemination, communication and awareness plan at the beginning of the project, being periodically updated and deployed along the project life cycle (e.g. Updates of social media, website, newsletter, and other promotional opportunities, Creation of dissemination materials like leaflets, posters, templates, business cards etc.. The aim of this activity was to reach the widest possible community through various channels and instruments. Besides it helped assure alignment and synergies with other international initiatives related to plastic waste recovery solutions and technologies, and provided training for the professionals and staff working with these solutions and technologies.