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– ICLEI Japan Member Information –
Matsuyama City
Message from the Mayor of Matsuyama City
Katsuhito Noshi
With an emphasis on ‘local and on-the-ground’ and ‘from a citizens’ perspective’, we are committed to building a city where people can have love and pride for their city, where as many people as possible can smile and feel happy.
In March 2013, the city was selected as an Environmental Model City by the Japanese government and is working to promote the use of solar energy and reduce waste by taking advantage of the region’s long average hours of sunlight per year. As a sister city of Freiburg, which is known as the world’s ‘environmental capital’, we deepen our exchanges through environmental conferences and environmental education.
In July 2020, the city was selected as an SDGs Future City and a Municipal SDGs Model Project to promote sustainable urban development.
In the future, we will continue to work with various stakeholders, including universities and companies, as well as with ICLEI members in Japan and abroad, to achieve a sustainable society.
Overview of Matsuyama City
Located in the Matsuyama Plain in the center of Ehime Prefecture, Matsuyama overlooks the Shikoku Mountains with Mt. Ishizuchi, the highest mountain in western Japan, to the east and the quiet waves of the Seto Inland Sea to the west. It has a mild climate with beautiful mountains, seas, and islands.
Matsuyama is the largest city in Shikoku, with the Dogo Hot Springs, said to be the oldest in Japan, and Matsuyama Castle, one of the 12 existing castle towers, and other traditional local culture and rich tourism resources, including blessed natural landscapes, numerous historical sites, cultural assets, and Haiku Poem.
The city has also nurtured many literary giants, including Shiki Masaoka, and is one of the settings for novels such as Soseki Natsume’s ‘Botchan’ and Shiba Ryotaro’s ‘Clouds on the Mountain’. Against the backdrop of this unique cultural soil, the city is developing an urban plan that utilizes “language”.
Environmental Initiatives
The aim is to achieve a decarbonized society through the simultaneous implementation of “mitigation measures” to reduce greenhouse gas emissions and “adaptation measures” to reduce and prevent damage caused by climate change.
Solar energy has been positioned as the most suitable energy source for the region due to its warmth, low rainfall, and long sunshine hours. Matsuyama was the first city in Japan to establish a subsidy system and has promoted the introduction of renewable energy sources, particularly solar power, and has the highest cumulative number of subsidies for solar power generation equipment among Japan’s core cities (as of the end of 2023).
In addition, citizens are highly aware of recycling and waste separation daily, and the city maintains one of the lowest levels of waste per capita per day among prefectures nationwide and the second lowest among core cities (as of the end of 2023).
Associate Partnership is available to non-governmental organizations, universities, state and national government agencies and not-for-profit research institutions. The purpose of Associate Partnership is to facilitate dialogues between local governments and these partners, to provide knowledge transfer in line with ICLEI’s Mission and Charter, and an avenue for which partners can support ICLEI’s work and mandate.
HARNESS the power of the ICLEI Network!" Governments need to give (the sense of) direction, as Business leaders we don't make the wind, we sail the boats. So policy should set the winds in the right directions if you want the boat going fast to the right harbor."Philippe Joubert Senior Advisor, World Business Council
on Sustainable Development
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Rates and Dues
Application Form
Eva Madeira Head of ICLEI Global Membership & Governance
Joining ICLEI means connecting to more than 2,500 local and regional governments as well as technical experts and a diversity community of partners worldwide. ICLEI Members actively engage with their peers through conferences, workshops, webinars and online platforms and take advantage of our connections with businesses, financial institutions and other implementation partners that help strengthen innovation and resourcing.
Eva Madeira Head of ICLEI Global Membership & Governance
Got any questions? I will be happy to assist. Please contact me at iclei(at)iclei.org
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Eva Madeira Head of ICLEI Global Membership & Governance
Got any questions? I will be happy to assist. Please contact me at iclei(at)iclei.org
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Fee Structure
Benefits
Eva Madeira Head of ICLEI Global Membership & Governance
Got any questions? I will be happy to assist. Please contact me at iclei(at)iclei.org